Please read these Terms and Conditions carefully before using the Site.
We take your privacy seriously. If you join our marketing programme we will only use your details to tell you about The Merlin Entertainments Group Attractions. If you are under 16, please check with your parent or guardian before signing up to receive more information.
By using this Site you signify your consent to these Terms and Conditions. If you do not agree to the Terms, please do not use the Site. The Site is owned and operated by Merlin Entertainments Group. Merlin Entertainments Group maintain the Site for your personal entertainment and information. Please feel free to browse the Site. You may download material displayed on the Site for non-commercial, home personal use only, provided you keep intact all copyright, trademark and other proprietary notices. You may not, however, copy, reproduce, republish, upload, post, transmit or distribute in any way the contents of this Site including the text, images, audio and video for public or commercial purposes, without written permission from Merlin Entertainments Group.
This web site is owned and run by Merlin Entertainments Group Limited. Merlin recognises that your privacy is important, and is committed to preserving it. This policy sets out our policy in relation to any personal information which you supply to us through your use of this website.
We will use the information you enter at the site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms. We may conduct analysis of user traffic.
We may also disclose your personal information to third parties:
To improve our picture of your interests we may link the data you give us with any data we have gathered (via cookies) about your use of the site. In some cases we may also wish to share your data with other parts of the Merlin Entertainments Group or third party entities that process personal information on our behalf so that they can update you on promotions and services they think may be of interest to you.
Whenever we ask you for information about yourself, if you have indicated that you wish to receive direct marketing material from us and/or from third parties, your personal details will be included in a database compiled for direct marketing purposes and from time to time, you may receive these marketing communications. This will enable us to keep you informed about offers and events run by various attractions across the Merlin Entertainments Group, including Alton Towers Resort, THORPE PARK, LEGOLAND® Windsor Resort, SEA LIFE centres and sanctuarys, Madame Tussauds, The Dungeons, The EDF Energy London Eye, Chessington World of Adventures Resort and Warwick Castle.
If you have indicated that you wish to receive direct marketing material or e-mail updates from one of our attractions and /or third parties but subsequently change your mind, you should notify the individual attraction you original signed up to. As soon after it is reasonably practicable, we will remove your name from the relevant database.
We will take reasonable steps to ensure that your data is used by third parties in accordance with this policy.
We use links to improve your experience of our web site. We will always seek to make these links clear, so that you know you have left our web site. However, please be aware that these web sites are owned and run by other companies and organisations and we cannot accept responsibility for any information you choose to divulge to a linked web site. Such websites have their own privacy policies and please check these policies before you submit personal data to them.
We try to ensure that our web site offers visitors exactly what they are looking for - to help us achieve this goal we may analyse anonymous data collected by cookies about how visitors use the web site. Such data also helps us to measure the success of our advertising campaigns. We may also collect Internet Protocol addresses to help diagnose problems with our servers and for system administration, but we don't link these addresses to any person's name or identity.
Cookies are small amounts of information, which we store on your computer. Unless you have indicated your objection when disclosing your details to us, our system will issue cookies to your computer when you log on to the site. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor website traffic and to personalise the content of the site for you. You may set up your computer to reject cookies although in that case, you may not be able to use certain features on our site. To disable cookies consult your browsers help files and follow the steps shown.
We employ security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will retain your information for a reasonable period or as long as the law requires.
Any comments, queries and requests relating to our use of your data are welcomed and should be emailed to us at firstname.lastname@example.org or addressed to us at:
Merlin Entertainments Group
Because we are constantly improving our sites there may be developments in how we use your data - all such developments will be promptly notified to you in this policy and, where appropriate, through e-mail notification.
Registered Office: Merlin Entertainments Group
Registered in & | Registered Number: 5022287
To book your group visit, or to ask a question, please call our friendly team on:
0871 222 6944
Lines open 9am-5pm (excluding Christmas Day).
Calls cost 10p per minute plus network extras.