School Trip Finder

Covering 30 years of Alton Towers Resort and how the brand has evolved. We talk about brand positioning, utilising profits, our organisational structure and our business aims.

Pupils can learn all about the history behind LEGO®, the business behind LEGOLAND®

Based in the heart of Alton Towers Resort we will be holding 6 talks per day from Mon 23rd – Fri 27th Sept & Mon 30th Sept – Fri 4th October 2013

We discuss the objectives of our marketing department and use past and present campaigns to show the principles of advertising, promotion and market research.

Understand the different marketing techniques used to make sure our customers’ needs and expectations are met.

Keeping it top-secret until its launch isn’t an easy task – especially when it’s the first of its kind. In this exciting talk we’ll discuss the practicalities of launching a ride and use our brand new rollercoaster as our case study. We’ll explore how the ride was designed, built and the marketing campaign behind it. An on-site demonstration for your students is, of course, a must!