School Trip Finder

Covering 30 years of Alton Towers Resort and how the brand has evolved. We talk about brand positioning, utilising profits, our organisational structure and our business aims.

Pupils can learn all about the history behind LEGO®, the business behind LEGOLAND®

Based in the heart of Alton Towers Resort we will be holding 6 talks per day from Mon 23rd – Fri 27th Sept & Mon 30th Sept – Fri 4th October 2013

Covering 30 years of Alton Towers Resort and how the brand has evolved. We talk about brand positioning, utilising profits, our organisational structure and our business aims.

What does it take to run a successful tourist attraction? 

Using Alton Towers Resort as a case study for the hospitality industry, we explore the products and services the resort has to offer. We investigate the breadth of Hospitality at the Resort, and the importance of delivering customer service.

Using Alton Towers Resort as a case study for the hospitality industry, we explore the products and services the resort has to offer. We investigate employment, the variety of roles and structure, giving a unique insight into “The day in a life” of a staff member.