School Trip Finder

Covering 30 years of Alton Towers Resort and how the brand has evolved. We talk about brand positioning, utilising profits, our organisational structure and our business aims.

Pupils can learn all about the history behind LEGO®, the business behind LEGOLAND®

Based in the heart of Alton Towers Resort we will be holding 6 talks per day from Mon 23rd – Fri 27th Sept & Mon 30th Sept – Fri 4th October 2013

Covering 30 years of Alton Towers Resort and how the brand has evolved. We talk about brand positioning, utilising profits, our organisational structure and our business aims.

It’s of paramount importance that our visitors are happy. Find out how we motivate our team to give excellent customer service and how we manage customer expectations.

Focus on some of the key departments here and their responsibilities; including the Rides, Finance, Welcome, the Hotels, Waterpark and HR.

We discuss the objectives of our marketing department and use past and present campaigns to show the principles of advertising, promotion and market research.

Learn about the importance of different departments within the park, the recruitment process and the organisational structure of each attraction.

Find out about the training we offer our staff to help them deal with park guests effectively and professionally.

Discover the ins and outs of recruiting, training, managing and motivating hundreds of staff members.

We recruit, train, manage and motivate hundreds of staff. How do we do it? Find out about the legalities and intricacies involved in Human Resources today.

An inside view into how ICT works in different departments throughout Alton Towers Resort. From call handling and our admissions system to how we communicate on the park.

Introduce your students to the back office procedures, information collection and ride control systems we use to run Chessington World of Adventures Resort.

Understand the different marketing techniques used to make sure our customers’ needs and expectations are met.

Keeping it top-secret until its launch isn’t an easy task – especially when it’s the first of its kind. In this exciting talk we’ll discuss the practicalities of launching a ride and use our brand new rollercoaster as our case study. We’ll explore how the ride was designed, built and the marketing campaign behind it. An on-site demonstration for your students is, of course, a must!

This subject area offers students an insight into how THORPE PARK operates as a business.