School Trip Finder

Based in the heart of Alton Towers Resort we will be holding 6 talks per day from Mon 23rd – Fri 27th Sept & Mon 30th Sept – Fri 4th October 2013

We discuss the objectives of our marketing department and use past and present campaigns to show the principles of advertising, promotion and market research.

Keeping it top-secret until its launch isn’t an easy task – especially when it’s the first of its kind. In this exciting talk we’ll discuss the practicalities of launching a ride and use our brand new rollercoaster as our case study. We’ll explore how the ride was designed, built and the marketing campaign behind it. An on-site demonstration for your students is, of course, a must!